6 Cost-Effective Digital Marketing Strategies Every Startup Can Afford

XongoLab Technologies
6 min readJun 20, 2022

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Are you thinking of ways to simulate success for your startup without facing any financial hurdles? Do you want to know the marketing, more specifically, digital marketing strategies that are affordable and effective side-by-side? Yes? The article is for you to read then.

Setting aside a marketing budget, followed by keeping some digital marketing strategies in mind, it becomes possible to attain growth and remain visible in the current competitive era. Unless you perform this task, your business might sink into oblivion soon.

Hence, make sure to make some plans beforehand to be able to drive maximum value for your new business setup.

Before that, you need to be aware of the reasons why a digital marketing strategy is so beneficial for new ventures.

Benefits of a Digital Marketing Strategy for Startups

Boosts Visibility
The first impression is the last. This is something that creating an effective digital marketing strategy helps to achieve. Brand visibility gets boosted. It also ensures that customers remain aware of you, your business, and your services.

All these areas drive brand awareness and ensure that website traffic remains high to confirm at the end that you can obtain more leads and sales.

Eases Targeted Marketing
Digital marketing enables businesses to reach out to an audience that may be specifically looking for a particular product or service.

This is due to the audience demographics that get collected through the marketing efforts placed. This makes segmentation into different focused groups a breeze. Hence, it becomes easy to target individuals matching the interests and demographics.

Brand Building is a Breeze
Through your digital marketing efforts, the brand-building task becomes a breeze to perform. In other words, it becomes a cakewalk to boost web presence for businesses. Therefore, it supports reaching out to the maximum number of users. All of this will help drive growth for your business.

Guarantees Increased Sales
High sales revenues become easy to generate through implementing digital marketing strategies. Since the internet has attained deep market penetration, until and unless you have the right methods in place, you will find it challenging to engage effectively with the audience or even reach out to them.

Hence, with the appropriate techniques, product promotion and educating customers about products and services becomes easy to perform. All these support driving sales and marketing budgets for new business setups.

Knowing the advantages of creating digital marketing approaches, note that until you know the correct set of procedures to keep finances in place, your efforts will not be bringing any fruition.

Therefore, first and foremost, we have brought forth a list of seven techniques that are cost-effective as well. This ultimately will help your startup to perform well and save on finances.

6 Digital Marketing Strategies for Business Success

See the image below to gain insight into the different forms of digital marketing strategies that drive business success.

roi

Through the image, you can gain insight into the ROI obtained through the different forms of digital marketing strategies for businesses.

Let us now understand each of these in detail below.

1. Search Engine Optimization

seo

Website optimization through adding informative content, which focuses on page speed and security, and robust keyword research is what SEO is all about. This helps the site to rank high on the search results pages (SERP).

This is by focusing on these steps:

  • Creating meta tags by keeping keywords in the meta title and description.
  • Enhancing site speed to keep visitors retained on site.
  • Performing keyword research based on organic keywords competitors try to rank, reviews your competitors receive, and the content they produce.
  • Backlink judiciously or hyperlink to boost the growth of the website.

2. Social Media Marketing

social media marketing

Want to gain exposure for your business among customers? Yes, social media marketing is what makes this achievable.

The strategy allows the easy transformation of a startup into a flourishing and profitable brand. However, it demands you know the right platforms.

Here are some that are especially useful for the strategy:

  • Facebook to promote products and business. Based on the target country, business niche, etc., you can stipulate the cost for marketing your business on the platform.
  • Twitter to help B2B and B2C businesses run different ad types so that multi-array entrepreneurial objectives become easy to achieve.
  • Instagram for fashion and fitness-related businesses.
  • LinkedIn to help B2B businesses gain maximum outreach and visibility.

3. Press Release

An inexpensive form of marketing that helps the brand get its due mention, a press release is another strategy you can consider for your new business setup.

This includes mostly picking up some inbound links while doing so. All this will help your brand gain good visibility among your end customers.

Some sites to get your PR released are PR Newswire and Help a Reporter Out, to name a few.

4. Email Marketing

Through the strategy, simply by sending a mail to customers, a business gives information related to their products (new), services, and offers.

It involves crafting a message based on the consumer information collected on the interaction consumers had with the business on their site.

This technique is most in vogue among businesses simply because it engages consumers and ensures they remain motivated towards being connected with them.

5. Youtube Marketing

youtube marketing

Known as the second-largest search engine globally, YouTube is a place where most businesses now show their visibility.

Being a very affordable way to keep business in view among customers, this involves mostly uploading content of creative nature there. This is through creating their YouTube channel where they discuss the products and services they have for the customers. All this helps to gauge the customer’s interest in the business.

Hence, if you are setting up your base for the first time in the world of competitive business, take advantage of this strategy.

6. Viral Marketing

viral marketing

Last but not the least, viral marketing is a strategy that most businesses that have made success recommend. This is due to the support it provides to drive online traffic, increase sales, and make promotion a cakewalk.

All this; through creating unique and engaging content. This includes articles, videos which may be tutorials, and so on.

Through this strategy, you can build your base online and ensure that engagement is maximum for you with your customers. Since it does not involve erroneous finances, hence businesses taking its advantage can save more.

Conclusion — Make Your Marketing Strategy Choice Wisely

A digital marketing strategy helps businesses to build a robust digital presence among customers, apart from giving customers the flexibility to know about services that they provide. Hence, the choice must be made well. This will help to amplify business visibility, increase sales, and allow the venture at the end to make more profits.

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XongoLab Technologies

Trusted web & mobile app development company serving clients across the globe since 2011. Working with AI, DevOps, ML & IoT. https://www.xongolab.com/